Brief: Create a story-doing idea on an issue from anywhere around the world.

Brand: Pornhub

Problem: CPA ('Child-to-parent abuse') is a huge problem in the UK. Often, it's the sons that hit their mothers. The parents feel like there is no solution, because they don't see calling the cops on their own children as an option.

- 1 out of 10 families in the UK experience CPA
- People in the UK watch more mom-related porn than anywhere else in the world
- 40% of all cases are never reported 
Made with: Frederik Emil Vedersø Larsen and Isa Bella Madelena Normark
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