Campaign for the cereal 'Havrefras'
Brief: Create a campaign for Havrefras
Fact: Havrefras is made in very rural parts of Denmark
Insight: In Denmark, many people who have only lived in the inner cities romanticize living on the countryside
Idea: With the tagline, "we live life on the countryside so you don't have to", Havrefras points a finger at some of the aspects of the rural lifestyle and attitude that people from the city may overlook or forget when they romanticize leaving the city.
Made with: Jakob Fini
Translation:
Where the smell of money isn't Dior No. 5
Where the smell of money isn't Dior No. 5