Brief: Create a new frozen-falafel brand
Falé is a falafel-brand that rethinks the way people eat frozen food.
The vision was to create a new packaging that would give people a DIY-feeling.
To do so, we made a tube filled with frozen chickpea mince.
Every tube contains 3 portions that each consist of 5 falafels.
Every tube contains 3 portions that each consist of 5 falafels.
- Break off a portion
- Slice them in your chosen thickness
- Fry on the pan
- Place the lid on the remainder of the tube
- Put the tube back in the freezer
- Slice them in your chosen thickness
- Fry on the pan
- Place the lid on the remainder of the tube
- Put the tube back in the freezer
Homemade falafels - as easy as that.
Made with Adam Pripz
![](https://cdn.myportfolio.com/02c2164a-9f08-475d-9b0c-3949d4ac3835/d99450e8-7d19-474e-8a32-75b6ba2b76ad_rw_3840.png?h=db7661c8501baa7005ec5241a8348928)
![](https://cdn.myportfolio.com/02c2164a-9f08-475d-9b0c-3949d4ac3835/ce086218-05c4-4ab1-bf75-b8a158f6173d_rw_3840.png?h=b03741bf96876dae2988043ec81ebbe4)
![](https://cdn.myportfolio.com/02c2164a-9f08-475d-9b0c-3949d4ac3835/897cd83a-5ecb-410d-8e53-6a188336503b_rw_3840.jpg?h=51a85efe4486d44c108c534342debd43)
![](https://cdn.myportfolio.com/02c2164a-9f08-475d-9b0c-3949d4ac3835/32394ec7-7ac6-4720-b90d-2520bed9473a_rw_3840.jpg?h=c4cd1ce85bf91c7f6e3f5c8fa20cbd33)
![](https://cdn.myportfolio.com/02c2164a-9f08-475d-9b0c-3949d4ac3835/7768c776-8c3e-4af2-8dd2-b88e76bb7cd2_rw_3840.png?h=eb29b69336d763ce31c5c272ad247cd8)
![](https://cdn.myportfolio.com/02c2164a-9f08-475d-9b0c-3949d4ac3835/4a272fec-d63f-41e0-8582-a25783e9b0c1_rw_1920.png?h=12c34af707797f07b07f4f810c2336c1)