Brief: Create a new frozen-falafel brand

Falé is a falafel-brand that rethinks the way people eat frozen food.
The vision was to create a new packaging that would give people a DIY-feeling.
To do so, we made a tube filled with frozen chickpea mince.
Every tube contains 3 portions that each consist of 5 falafels. 

- Break off a portion
- Slice them in your chosen thickness
- Fry on the pan
- Place the lid on the remainder of the tube
- Put the tube back in the freezer

Homemade falafels - as easy as that.

Made with Adam Pripz
Back to Top