BASTA! is a fictional brand for dry pasta made from brown rice.
It goes against the norm of other health-related pasta products by being loud, bold and straightforward.
It aims to remove stigma around gluten-free foods.
There’s no need for hand drawn rice fields or long sensual explanations about how healthy the pasta is.
All you need is the tag-line: No gluten. No bullshit.
It goes against the norm of other health-related pasta products by being loud, bold and straightforward.
It aims to remove stigma around gluten-free foods.
There’s no need for hand drawn rice fields or long sensual explanations about how healthy the pasta is.
All you need is the tag-line: No gluten. No bullshit.
On the packaging, we also cut the crap completely.
Instead of the usual names for different pasta variants, we called them exactly what they are. For example:
"The ones that look like screws", "the ones that look like butterflies", and "the ones that look like pipes".